[翻譯] SpongeBob: Still Soaking Up Ratings …

看板SpongeBob作者LebronKing (每天都被自己師醒)時間16年前 (2009/04/18 00:36)推噓6(6推 0噓 5→)

留言11則, 7人參與討論串1/1

海綿寶寶:十年後仍然狂吸收視率 by Elizabeth Blair SpongeBob SquarePants makes no sense. Created by marine biologist turned animator Stephen Hillenburg, the character lives in an underwater pineapple in a place called Bikini Bottom. He keeps company with a lumpy starfish named Patrick, a cranky neighbor named Squidward, a greedy crab of a boss and an evil plankton. 海綿寶寶毫無道理可言。海洋生物學家Stephen Hillenburg創造了海綿寶寶，他住在深海的大鳳梨裡，住在一個叫「比基尼泳衣」的城市。他和一隻笨笨的海星「派翠克」是好朋友，有一個暴躁不安的鄰居「章魚哥」，還有一隻貪婪的螃蟹老闆和一隻邪惡的浮遊生物。 The show is like The Honeymooners meets The Flintstones — on speed. Brown Johnson, the vice president of animation for Nickelodeon, says it was a fight to get SpongeBob on the air. 這個動畫就像天雷勾動地火。Nickelodeon動畫公司副總裁Brown Johnson說，要播出海綿寶寶簡直就像在打仗。 "Certain parts of the business at Nickelodeon were like, 'Oh no. It'll never be successful. It's about a sponge. What's that? It's yellow. That's a bad color,' " she recalls. 她回憶，「Nickelodeon公司對海綿寶寶的部份想法是，『噢不。不可能會受歡迎的。主角是一塊海綿。這算啥？他還黃黃的，這顏色很糟。』」 But now, 10 years after SpongeBob made its on-air debut, the show is still wildly popular. One week last month, nine of the top 20 shows on cable were SpongeBob cartoons. According to Nickelodeon, 45 million people over 18 watch the show every month. President Obama, Scarlett Johansson and LeBron James are among the character's legion of fans. 但是，現在距海綿寶寶初次播映已經過十年了，而且這部動畫還是超受歡迎。上個月某一週，有線電視收視率前二十名的節目有九個是海綿寶寶。每個月有四千五百萬個超過十八歲的觀眾觀賞海綿寶寶。歐巴馬總統、Scarlett Johansson和Lebron James都是海綿寶寶粉絲軍團的成員。 SpongeBob is so popular that Nickelodeon squeezes everything it can out of it. You can buy SpongeBob underwear and SpongeBob macaroni and cheese. 海綿寶寶實在太受歡迎了，Nickelodeon盡其所能地壓榨海綿，擠出週邊商品。你可以買到海綿寶寶內褲、海綿寶寶通心麵、海綿寶寶起司。 "If we are sort of down in the ratings we sort of put it everywhere," says Johnson. "Sometimes it's on eight times a day." 「如果收視率有點下降，我們就會狂播海綿。」Johnson說，「有時候一天播八次。」 Syracuse University professor Bob Thompson says it's impossible to overestimate how much SpongeBob has penetrated American culture. 雪城大學教授Bob Thompson說，絕不能低估海綿寶寶滲透美國文化的能力。 "You watch when you're a little kid and you like it because it's pretty and it's funny and they do goofy things," says Thompson. "You watch it again when you're 10, and suddenly all of the new mysteries of life begin to pop up in here as well. And then you watch it when you're a 21-year-old in a frat house and suddenly there's a whole other quality that appeals to you." 「當你還是個幼童時就開始看海綿，你也喜歡看海綿，因為他很可愛、他很好笑、他們會做蠢事。」Thompson說：「你十歲時又開始看海綿，忽然間你又在海綿寶寶的世界裡，開始看到了生命中的所有新鮮、神秘。當你二十一歲，你在死黨家看到了海綿寶寶，接著你又在海綿寶寶的世界裡發現了其他更吸引你的魅力與特質。」 SpongeBob the character is an eternal optimist — though one prone to melodrama. Tom Kenny, who provides the voice of SpongeBob, calls the character "pretty bipolar ... his highs are very high but he can also be dashed into the most abject sorrow." 海綿寶寶是永遠的樂觀主義者──雖然他的個性變化很戲劇性。Tom Kenny是海綿寶寶的配音員，他認為海綿寶寶「很兩極化....他嗨起來會嗨到瘋掉，可他也會因挫折而深深感到難過、悲傷。」 Kenny says he'll gladly be the voice of SpongeBob for another 10 years. Kenny說他很樂意再為海綿寶寶配音十年。 "Even if the show doesn't go for 10 years, I'll be the guy pushing a grocery cart around with a tinfoil hat on his head going 'Hey you know who I used to be?' " he jokes. 他開玩笑說，「就算海綿寶寶沒有演十年，我也會推著雜貨車，戴著錫箔紙帽子，然後到處問人：『嘿，你知道我以前是做什麼的嗎？』」結論：誰還敢說海綿寶寶是小孩看的腦殘動畫　科科 -- doldrums:spongeBob=prestige:abase 右邊減少左邊 -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 123.193.146.59