[今島] 沃爾瑪拒絕任天堂實體數位售價不同政策

看板C_Chat (希洽)作者silentknight (清純男)時間2小時前 (2026/04/25 13:25)推噓14(14推 0噓 6→)

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Walmart Rejects the New Switch 2 Game Pricing Model, Discounts Physical Preorders by $10 https://www.ign.com/articles/walmart-rejects-the-new-switch-2-game-pricing- model-discounts-physical-preorders-by-10 Nintendo made quite a splash recently when it announced it would charge different prices for physical and digital versions of upcoming first-party games. The new pricing model started with preorders for Yoshi and the Mysterious Book, and it has continued with Splatoon Raiders preorders. For both games, physical versions are priced $10 higher than the digital versions. Apparently, Walmart is having none of that. Walmart is running a $10 discount on physical preorders for both games, dropping them to the same price as the digital copies. The discount appears when you add the games to your cart. 任天堂最近宣布將對即將發售的第一方遊戲實體版和數位版分別定價，此舉引起了不小的轟動。新的定價模式首先應用於《耀西與神秘之書》的預購，隨後又應用於《噴射戰士：突襲者》的預購。這兩款遊戲的實體版價格均比數位版高出10美元。然而，沃爾瑪顯然對此並不買單。沃爾瑪為這兩款遊戲的實體版預購提供了10美元的折扣，使其價格與數位版持平。折扣會在您將遊戲加入購物車時顯示。 That’s a sweet deal for anyone who prefers owning their games in physical format. I’ve been writing about video game deals for a long time, and I haven ’t seen substantial preorder discounts since Amazon and Best Buy stopped offering 20% off preorders to members of their loyalty programs years ago. 對於喜歡實體版遊戲的玩家來說，這絕對是個好消息。我長期報道電子遊戲優惠信息，自從亞馬遜和百思買幾年前停止向會員提供預購八折優惠後，就再也沒見過這麼大的預購折扣了。 But not everything lasts. Walmart could crank the price right back up at any time. Since it’s unclear how long this discount will last, I’d place my preorder sooner than later if you want to take advantage of it. 但優惠不會永遠持續下去。沃爾瑪隨時可能恢復原價。由於目前尚不清楚這項折扣會持續多久，如果您想享受優惠，建議您儘早預購。 Despite the grumbling from physical media fans, Nintendo’s new pricing model actually makes a lot of sense. Manufacturing Switch 2 cartridges, printing them, packaging them, and shipping them to retailers around the world is a costly operation. It’s even more costly when you factor in the markup the retailers charge, which cuts into Nintendo’s profits on each sale. 儘管實體版遊戲粉絲怨聲載道，但任天堂的新定價模式其實很合理。生產Switch 2遊戲卡帶、印刷、包裝並運送到世界各地的零售商都是一筆不小的開銷。如果再加上零售商的加價，成本就更高了，這會直接削減任天堂每筆銷售的利潤。 In other words, Nintendo makes a lot more money when you buy and download a digital copy of a game directly from the eShop. There’s no manufacturing, no printing, and no shipping. And since Nintendo owns the digital storefront, there’s no third-party retailer to split the profits with. Nintendo can afford to sell digital games for $10 less. I’m guessing that, even with the $10 discount, Nintendo makes more money from digital sales than from physical sales at third-party retailers. 換句話說，如果你直接從任天堂eShop購買並下載數位版遊戲，任天堂可以賺更多錢。這樣就省去了生產、印刷和運輸環節。而且由於任天堂擁有數位商店，也無需與第三方零售商分成利潤。因此，任天堂完全可以承受數位版遊戲降價10美元的局面。我估計，即使降價10美元，任天堂從數位版遊戲銷售中獲得的利潤也比從第三方零售商銷售實體版遊戲獲得的利潤更高。 ------------------------------------------------------------------------------ 全球最大跨國的零售商沃爾瑪（Walmart）佛心 -- 今晚你選那一個姿勢?? ○ "○ ○" ○" (|\ (|\ )) )) ○╭○rz ○rz ○rz-st○ /`○rz /`○r27\" ○r27\" ￣′ ○=^ -- ※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 218.173.14.26 (臺灣) ※ 文章網址: https://www.ptt.cc/bbs/C_Chat/M.1777094706.A.77E.html

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