[果粉] iPhone也要漲價了

看板C_Chat (希洽)作者silentknight (清純男)時間1小時前 (2026/06/20 13:10)推噓15(15推 0噓 16→)

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Apple Says Price Hikes Are Coming, But Won’t Say Which Devices Will Be Hit https://www.gamespot.com/articles/apple-says-price-hikes-are-coming-but-wont -say-which-devices-will-be-hit/ In what might be the most unsurprising news of the week, Apple has heavily implied that its hardware is going to get more expensive. Amidst the ongoing memory shortage that has hit virtually every sphere of the tech industry and has seen hardware costs spike dramatically upward, Apple CEO Tim Cook described potential price increases as being “unavoidable.” 本週最不出人意料的消息或許是，蘋果強烈暗示其硬體價格將會上漲。在記憶體短缺幾乎波及科技業的各個領域，並導致硬體成本大幅飆升的背景下，蘋果執行長庫克表示，潛在的價格上漲「不可避免」。 “Unfortunately, price increases are unavoidable. We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” Cook said to The Wall Street Journal. “There’s less supply at a time when consumers want devices, and the memory guys are passing along huge price increases. We definitely need memory pricing and supply to return to reasonable levels for consumer products.” 「很遺憾，價格上漲不可避免。我們正在盡最大努力緩解轉嫁給我們的巨大漲幅，也一直在努力保護我們的客戶免受漲價的影響，但這種情況已經難以為繼了，」庫克對《華爾街日報》表示。 “在消費者需要設備的時候，供應卻在減少，而內存廠商卻將巨額漲價轉嫁給了消費者。我們迫切需要內存的價格和供應恢復到消費產品的合理水平。” Cook–who will step down as CEO on September 1 and take up a new executive chairman role at Apple–didn’t specify when the company will increase prices and which products will be impacted. One of its products, the Mac Mini, has already increased in price from $599 to $799 for the base model, which should be a clear indicator of how much extra consumers could be expected to pay for high-tech Apple products in the future. As for iPhones, starting prices for those smartphones have generally been around $699 – $799 since 2020, with more advanced models that have 將於9月1日卸任CEO、轉任蘋果執行董事長的庫克並未具體說明公司何時漲價以及哪些產品會受到影響。蘋果旗下產品Mac Mini的起售價已從599美元漲至799美元，預示著未來消費者購買蘋果高科技產品可能需要更高的價格。至於iPhone，自2020年以來，其起售價通常在699美元至799美元之間，螢幕更大、儲存容量更高的機型價格也更高。 A 256GB iPhone 17, for example, is priced at $799 on the Apple Store, while an iPhone 17 Pro Max starts at $1,199. Apple’s smartphones also function as handheld gaming consoles, capable of playing AAA games like Resident Evil Village and Assassin’s Creed Mirage, thanks to the advanced chipsets inside them. Coupled with a controller cradle and a subscription to a service like Apple Arcade, the unit functions well as a multi-functional Switch 2 challenger. 例如，256GB 版 iPhone 17 在蘋果商店的售價為 799 美元，而 iPhone 17 Pro Max 的起價為 1,199 美元。由於採用內建的先進晶片組，蘋果智慧型手機還可作為掌上型遊戲機使用，能夠運行《生化危機8：村莊》和《刺客教條：幻影》等 3A 級遊戲。搭配手把底座和 Apple Arcade 等遊戲訂閱服務，這款裝置完全可以媲美 Switch 2 的多功能遊戲機。 Apple isn’t alone when it comes to passing on higher production costs to consumers, as both Sony and Microsoft have had to raise the price of their respective consoles. A base model PS5 or Xbox Series X now costs more today than it did when it first launched in November 2020, and the Switch 2 will also be more expensive come September. 蘋果並非唯一一家將生產成本上漲轉嫁給消費者的公司，索尼和微軟都必須提高各自遊戲機的價格。如今，PS5或Xbox Series X 的基本款售價已高於 2020 年 11 月剛上市時的價格，而Switch 2 也將在 9 月迎來漲價。 ---------------------------------- 荒野的含金量持續上升中 -- 今晚你選那一個姿勢?? ○ "○ ○" ○" (|\ (|\ )) )) ○╭○rz ○rz ○rz-st○ /`○rz /`○r27\" ○r27\" ￣′ ○=^ -- ※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 218.173.2.69 (臺灣) ※ 文章網址: https://www.ptt.cc/bbs/C_Chat/M.1781932211.A.93D.html

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